PMB Blog

Until recently, the most commonly used medium for advertising San Diego property management was newspaper classified ads. The Internet has since taken over as the best source for prospective tenants in many metropolitan areas, but local newspaper ads can still be very effective if you follow these basic advertising rules:

1. Attract the reader’s attention.
2. Keep the reader’s interest.
3. Generate a desire to find out more about your property.
4. Convince the reader to contact you for more information.

Important considerations when using newspaper advertising include where to advertise, the size of your newspaper ad, what to include in the ad, and the schedule on which your ad should run.

In most metropolitan areas, you have several newspapers to choose from for advertising your rental unit’s availability. Typically, you have one major regional newspaper and one or more neighborhood newspapers as well.

The key to effective advertising isn’t the overall number of calls you receive, but the number of dollars per qualified renter you spend on advertising. Effective advertising in most major metropolitan areas typically costs $20 to $50 per qualified prospect. So if your Sunday newspaper ad costs $100, you want to receive inquiries from two to five qualified prospects every time the ad runs.